Great Circle Associates List-Managers
(December 1996)
 

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Subject: Re: periodic infomercials
From: Kynn Bartlett <kynn @ idyllmtn . com>
Date: Fri, 20 Dec 1996 10:30:34 -0800
To: "William P. Barr" <wbarr @ leland . Stanford . EDU>
Cc: list-managers @ greatcircle . com

At 09:48 AM 12/20/96 -0800, you wrote:
>>2)  Advertising, spam or "Virus Alert" messages are not permitted.
>>However, there are 3 exceptions:
>>a) Individuals are most certainly encouraged to post "For Sale" or "Wanted"
>>messages, but please keep them concise and limit them to one message per
>>item or
>>group of items.
>>b) Vendors or manufacturers of N Scale equipment are similarly encouraged
>>to post announcements of new products but do try to keep the value of the
>>content
>>high on facts and low on marketspeak.
>>c) If you know of an upcoming event or meeting that may be of interest to N
>>Scale model railroaders, please post complete details.  Club meeting
>>information is
>>particularly encouraged.
>>Ensure that you also include any URL's in the announcement.

>Some individuals are contributing nothing to the list and only post a
>one-line message, at least bi-monthly, notifying everyone that their
>websites have been updated.  When you go to their website, you discover
>that they are a retail business.  To date, this has not been much of an
>issue until one particular person has decided to post their "update"
>messages with a higher frequency and I started receiving complaints from my
>subscribers.
>The one-line posters disagree that their update announcements are, in fact,
>advertising.

Well, your rules, as stated, don't cover "retail advertisements."

Here's my suggestion:

* Tell the one-liners that yes, that's advertising (their retail
  website).

* Tell them that your list does not permit retail advertising (you
  only talk about announcements of new products and postings by
  individuals, not by stores).

* Tell them that once a month, they can submit a one-liner to you
  (not the list) and you'll summarize with a monthly posting listing
  online retail stores with URLs, as a public service for your 
  list members.

That's what I'd do.


--
  /\      /\  /\      /\           Kynn Bartlett / kynn@idyllmtn.com
 /  \    /  \/  \    /  \               Idyll Mountain Internet 
 /  \   //\  /\  \   /  \            <URL:http://www.idyllmtn.com>
'_| _` //  \/  \__\ '_| _`    HTML Writers Guild Governing Board Member


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